One of the reasons to request a California nonprofit audit is to determine whether your organization implements a personal approach to fundraising. With a FrontStream survey confirming that an overwhelming number of Americans donated to a charity in 2021, the market is out there for your nonprofit, but only if you connect with potential donors in a personal manner. Donors to charities want to be moved by a cause, and your organization has several ways to achieve a personal touch for fundraising success.
Lean on Board Members
Although every member of your nonprofit should participate in some way during a fundraising event, your board members represent the most effective fundraisers because of the deep knowledge they have about your organization and the passion in which they strive to meet each fundraiser’s mission. Your role as one of the principal organizers of a fundraiser involves ensuring each board member receives the tools and training required to act as an authority for a specific fundraiser.
Connect Through Storytelling
Before you launch a fundraising campaign for a certain cause, meet with the board members in-person to discover whether any of them can share a story that potential donors can relate to because of a similar experience. For example, let’s assume your organization plans to launch a fundraising campaign to increase awareness of breast cancer. If one or more board members have battled breast cancer or know someone who has battled the disease, you have a great opportunity to share stories with potential donors that humanize your fundraising campaign.
Create Interactive Fundraising Events
The COVID-19 pandemic put a significant damper on organizing interactive fundraising campaigns. However, as we slowly return to normal, the opportunity has returned for your nonprofit to organize interactive fundraising events. Some of the most popular types of interactive fundraising events include a potluck dinner, scavenger hunt, obstacle course, and sporting event watch party. One of the most-watched sporting events in the world is just around the corner, which means you still have time to organize a Super Bowl party fundraising event.
Get Support for Your Next Nonprofit Fundraising Event
Although a personal approach for attracting donors to your cause represents a highly effective strategy for raising money, you also should consider implementing digital marketing strategies to reach more potential donors. The combination of a social media strategy combined with a few short videos that describe your nonprofit’s mission can help your organization raise more money.